Research Communication Expert

I'm a Los Angeles-based communication practitioner with advanced research expertise in behavioral communication. I hold a Master's Degree in Strategic Communication from Johns Hopkins University and possess significant experience coordinating various communication efforts. I partner with organizations, nonprofits, and creative service agencies to achieve complex communication objectives drawing on advanced qualitative research expertise & psychographics.

When it comes to strategic communication, research gleanings play a critical role in informing which research frames to incorporate to achieve specific outcomes. This ranges from removing behavior hurdles to fostering public trust and improving public perception amid volatility or within highly-regulated sectors. The field of communication is grounded in social sciences. It heavily draws on theoretical frames (social proof, inoculation theory, rational appeals) and research gleanings to remove attitudinal barriers and solve complex communication challenges. Research is rooted in social science. The aim is to identify the best-suited research frame, and which audience to target. Communication is a science and should not be left to PR staff who lack the expertise and formative training to drive organizational change. This requires conducting complex literature reviews, and synthesizing research findings while providing guidance based on proven and substantiated metrics. Companies struggling to foster cohesive messaging seek advisory counsel from a trained, skilled communication practitioner/researcher, not a PR individual who lacks the formative training to solve complex challenges.